It is good to be able to click and listen to the music referred to, though the app could go further by linking to iTunes or somewhere else where users can actually purchase it. The same principle also applies to any other products featured in the magazine, something which could prove to be a useful revenue stream.
Conclusion
Rather than simply repurposing the content for the iPad, the developers of this app have at least focused on the platform and adjusted the content to it, and considered how people will use the app.
Other publishers, such as The Independent with its 'i' app, have simply rushed out apps without enough thought for the iPad user experience, and with little or no interactivity. This is not the way to do it.
Publishers developing iPsd apps need to look at the iPad's capabilities, what users expect, and how they can use their content to take advantage of this to provide a compelling experience.
Intelligent Life is one of the better iPad magazine apps I have seen, and it has created an app which is easy to navigate, though it could provide more interactive content, and perhaps make more of it.
Graham Charlton is UK Editor at Econsultancy. Follow him on Twitter or connect via Linkedin.
Posted 11 January 2011 10:20am by Graham Charlton with 1 comment
Tags: iPad, apps, the economist, Intelligent Life, review
Topics: Mobile Internet, Multichannel Marketing, User Experience & Usability
Sectors: Publishing, Media & Entertainment
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