The iPad has taken no attention away from the Kindle

Even with its colors, sleek design and fancy apps, the iPad does not destroy the Kindle. In fact, both devices will have vigorous growth in 2011.

According to a new report issued by Forrester tablet, computer sales should skyrocket this year well over 130 percent from the 10.3 million units sold in 2010 to 24 million in 2011.

While the tablet category is roasting hot, Kindle e-readers have not been tossed aside as many predicted. Forrester expects that the number of e-readers in the market will surge by 50 percent in 2011 to 15.5 million units.

Survey data that was released yesterday by J.P. Morgan, found that in December brand awareness for Amazon’s Kindle is at 76 percent (versus 84 percent for the iPad), and 28 percent of survey respondents said they either own a Kindle or plan to buy one in the next 12 months.

Most interestingly, J.P. Morgan found that 40 percent of iPad owners also own a Kindle, and that another 23 percent of iPad owners plan to buy a Kindle in the next year.